Verizon
Test Force

Verizon expanded our social footprint across key channels by creating a social-first campaign that highlighted our field engineers. We emphasized key network launches, tentpole moments when our network would be “put to the test,”  and partnered with influencer to give our brand a more approachable look and feel. This campaign led to:

+47% Total Social Engagements 
+13% Social Engagement Rate
+29% Social Reach 

I also spent 10 hours hiking 3 miles into the Florida Everglades to trudge next to an alligator nest for this shoot–which wasn’t on my ToDo list, but ended up being a very cool experience.