Growth Via High Output 2023 Look Back:
Verizon widened our social footprint across channels driven by key launches, tentpole moments, and influencer partnerships that gave the brand more to publish than ever before.
+47% Total Social Engagements
+13% Social Engagement Rate
+29% Social Reach
+2.5x total post volume vs. T-Mobile
Establish a dedicated boosting paid strategy
Get content seen by the right users and boost overall engagement, as social platforms continue to push the “pay-to-play” engagement model.
Curate our feeds
Prioritize quality vs quantity, as it relates to scope of projects and campaigns.
Refocus our channel mix on best performing content pillars
Focus on core platforms that drive success and set aside paid budget to maintain those efforts, as channel algorithms continue to evolve
Prepare for plateau
Audience growth and content volume isn’t guaranteed, ensure influencers and media integrations are prioritized for continued relevance for those who follow us.
Prioritize customer experiences
Engage our audiences and influential customers with brand advocacy in key channels, to better assert ourselves against competitors.