United Airlines
Rhapsody Remastered

To showcase how music is the perfect companion for the journeys United Airlines provides customers, we invited four musicians to remaster Rhapsody in Blue, United’s trademark theme song, using their city as the inspiration. With musicians featured from Berlin, Paris, New York, and Los Angeles, the results mixed travel and creativity to re-introduce a time-honored piece of music. It was the first campaign to utilize Spotify Instagram track stickers, encouraging audience engagement in a novel way.

The musician’s creative process and songwriting was shot on location in each city and edited into a suite of content that was then shared out via collab posts on social.