Truly Flavor Drop

Borrowing “hype” elements of sneaker drops, we tapped various artists to help create special-edition boxes of Truly commemorating the brand’s updated “crisper” taste. Once the boxes were produced, they were sent to influencers and select Truly fans who were more than willing to share their latest pick up on social media. After seeing the work on Truly’s Instagram, demand was so high from fans, we continued the campaign with another Truly launch using more artists.

The musician’s creative process and songwriting was shot on location in each city, resulting in video content that was shared across social platforms.