Oreo
Limited Edition Pokémon Pack
We were tasked with launching a collaboration between Oreo and Pokémon that played into the fact that some of the Pokémon Oreo designs in the limited-edition pack were more rare than others. This resulted in an OOH activation and a fun, 8-bit video that was an homage to the original Game Boy games… but instead of pixels, we used Oreo cookies.
“Oreo x Pokémon was the fastest selling edition of the iconic sandwich cookie of all time in the U.S. It beat out previous launches with Game of Thrones and Lady Gaga and put the brand on the path to adding $1 billion in sales.” -MarketWatch