Bleacher Report - NHL on TNT
There’s Some Hockey In You

Gen-Z wasn’t watching hockey. Not because they didn’t want to, but because they didn’t realize how much they have in common with the sport. They’re both loud, they’re both extra, they both love firing off spicy takes. They’re basically kindred spirits that have been circling each other on an icy rink, just waiting to be nudged towards a collision.

This campaign did just that and helped Gen Z realize “there’s some hockey in you.”

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