7-Eleven
Rewards Relaunch

The world might’ve come to a stop in the Spring of 2020, but you know what didn’t? Slurpees. Taquitos. Big Gulps. 7-Eleven needed a spot as fast as their shoppers enjoy satisfying their cravings, so we did what we do best: we figured it out. Working during COVID regulations with ACTUAL ROBOTS, we introduced a new concept for the brand: “We Might Know You Better Than You Know Yourself.” Needless to say, they liked it, we like it, and it turns out you don’t have to pay robots overtime.

Director: Will Campbell (Scholar)